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AI
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Global Marketer Week
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Candid CMO
The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
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Brand reputation
WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…
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Culture
WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…
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Brand reputation
WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…
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Candid CMO
The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…
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Candid CMO
The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
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CreativitySustainabilityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationMarketing structureSustainability
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainability
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Global Marketer WeekSustainability
How do you create sustainable growth? 3 experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of…